I was visiting another blog this evening and noticed how little actual blog post content was displaying “above the fold” (what you see without scrolling your browser window down). I don’t want to say which blog, so I took a screenshot and overlayed it with these colors; yellow is header information such as the logo and nav menus, green is content for that blog post, and red is advertisements.
What do you think, too many ads?
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{ 2 comments… read them below or add one }
Yep, that’s a lot of ads! I’d also guess that their article had a graphic in it too to “break up the text” and improve scanning of content?! No wonder banner blindness is so prevalent in usability testing – just too much screen real estate is taken up with stuff that we just block out.
As a reader, I certainly hate it when I have to scroll to get any content. Esp as many sites that have a lot of ads take a long time to load them (and to become scrollable).
As to whether it’s effective from a revenue perspective, I can’t say, because I don’t advertise on my blog.
Nice overlay though. Very telling!