The 3 Learning Types Every Blogger Must Understand

This is a guest post by Welly Mulia.  If you would like to guest post on this blog please get in touch using my contact form.

Each of us is different and unique in our own way, and when it comes to consuming content (which, by the way, is very important for us Internet marketers), it’s no different as well. This is an important Internet business basics rule that everyone should know.

What I’m saying here is that different people have different learning preferences. One person may like to read, and another person might like to listen, yet another likes to watch.

What does this mean to Internet marketers and information product creators?

Yes, this means that we should provide content to our audience in DIFFERENT formats so that we can cater to each person’s preferred learning method.

People who like to absorb content and learn via text => we provide them with ebooks and reports.

Those who want to learn via audio => we provide them with mp3 that they can download and listen.

And of course there are those who like to learn via video, which we’ll happily give them videos to watch.

While the above is true, this is easier said than done.

Why?

Because even though our audience have their own different preferences of the different learning formats, we (as the information producer/provider) might not be comfortable or good at producing all 3 kinds of format.

For example, I prefer creating text content rather than producing audio or video content. And I also feel that I can produce MUCH BETTER quality content in text rather than in audio or video format.

Sure I might create audio and video content from time to time, but most of the time I create text content.

What I’m trying to imply here is this: while it’s true that it’s good that you have content in different formats to cater to your difference audience, there’s no denying that every one of us has our own preferred ONE way of creating content.

Even though this is the case, you should also consider producing content in all 3 formats eventually. Go ahead and concentrate in producing content in the ONE format that you prefer, but from time to time, you want to produce content in the other 2 formats as well.

Now let’s talk about perceived value for a moment.

If your preferred format of creating content is video, then you’re in a very good position.

Why do I say that?

Because video content typically has a higher PERCEIVED value than audio and text content. Video just has that higher interaction level with your audience in that they (your audience) are able to listen to your voice and see you at the same time.

Even though you’re only recording a PowerPoint presentation or showing them “how to” instructions on your computer (WITHOUT turning your web cam on), you’re able to build a deeper and closer relationship with them.

And since videos are perceived to be harder and take more time to create, they have a higher PERCEIVED value than audio and text.

In terms of perceived value, audio is next – meaning it has a perceived value higher than text content.

So be sure to try to cater to the different needs and learning preferences of your audience when you create your content (both free and paid).

Another tip for you is that you can always outsource the creation of the format you do NOT like.

This is especially true if your preferred content creation is video format. You can hire someone to extract the audio from the video (if you don’t know how to do it yourself) and you’ll have an audio content. If you want to turn your video into text, you can also use a transcription service.

If you like to create audio content, this is good for you too because you can turn your audio into video just by adding some PowerPoint slides that go over together with your audio. You can outsource this task too.

However, if you prefer to create text content, then it will be of a little disadvantageous for you in this case because while you can use the text content and hire someone to turn it into an audio (by reading out loud) and video (by reading out loud and adding some PowerPoint slides), your audience are NOT listening to your own voice. This will hinder your relationship-building efforts with your audience as they’re not able to hear your true voice.

This is why I highly recommend that even though your preferred content creation is via text, you also create some audio and video content on your own from time to time. By using your own voice rather than other people’s voice, you can build a better relationship and connect with your audience better.

What do you have to say about this Internet business basics rule – that everyone is different and has different learning preferences? Please let me know in a comment below…

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