Comments on: Don’t Freak Out About Your Bounce Rate

By: Mars Dorian

Mars Dorian — Mon, 26 Jul 2010 20:16:16 +0000

Awesome post on the bounce rate.
My increased recently, because I get stumbled-upon (hate that!).

The tip with removing the time stamp is ASS-kicking !

An old date scares people, even if your content is timeless. That’s the first step I will take …like now !

By: Gordon

Gordon — Fri, 16 Jul 2010 20:38:57 +0000

Very inspiring article, I had worries about my bounce rate myself once, currently not much worrying about my blog since other work has occurred but certainly a good way to look at bounce rate.

By: Emma

Emma — Wed, 07 Jul 2010 19:36:22 +0000

Great idea on the time stamp. Going to implement that suggestion now!

By: Hashim Warren

Hashim Warren — Wed, 07 Jul 2010 01:26:19 +0000

If you were running an ecommerce store you’d have to suffer through a 70% bounce rate!

When I look at my stats in Google Analytics, I look at a segment that takes away all of my bounces. I then get a picture of what made people stay, instead of fretting over people who leave.

By: Paul Cunningham

Paul Cunningham — Tue, 06 Jul 2010 01:21:23 +0000

Stay tuned, I’ll write my next post on how to remove the dates from posts since a few people want to know.

By: Devesh

Devesh — Mon, 05 Jul 2010 17:18:23 +0000

Hey Paul,

Really Great Post. I though high bounce rate was really a bad.

Thanks for sharing this great Post.

~Dev

By: Anil Atluri

Anil Atluri — Mon, 05 Jul 2010 15:46:38 +0000

That is a nice perspective there about bounces. Yes, can you help us with how to remove that time stamp on individual posts? That would be great.

By: Karen

Karen — Mon, 05 Jul 2010 15:01:06 +0000

Okay, Paul, I’m not going to freak out about my high bounce rate anymore :-0

You’re right, I’m going to think people are clicking on my links and that they are being converted.

As an aside, can you point us to how you can turn off the indivdual timestamp on single posts, but keep it on the main page? I have a lot of evergreen material that could use this tip.

Thanks,
Karen

By: Rhys

Rhys — Mon, 05 Jul 2010 13:08:55 +0000

Couldn’t agree more.

I did a blog post similar to this. At the end of the day as long as you’re making money & conversions (things such as twitter follows, social bookmarking submissions), then the bounce rate can be 100% as long as I care.

Another thing that causes bounce rate is bots, that usually visit one or two pages for their site (how many 1.00 page & 0:00:00 time on site average do you have for keywords in Google Analytics? They’re bots).

By: Paul Cunningham

Paul Cunningham — Mon, 05 Jul 2010 12:12:12 +0000

Its all subjective. I am aiming to get most of my visitors viewing more than one page, which would mean under 50% bounce rate. But that is going to be tough. As long as it keeps improving slowly I’ll be happy.

Big e-commerce sites expect much lower bounce rates, under 20% for example.