A little SEO goes a long way

Have you checked lately to see what your listings on Google look like? There are thousands of WordPress themes on the web for bloggers to use, and not all of them include even basic search engine optimisation (SEO). This theme here at Crane Factory was made from scratch, and initially I had no meta tags included to help Google display a useful description for my site. As such my site listed on Google like this:

By adding meta tags to my header file I’m able to tell Google to display more relevant information when listing my site in search results, which should hopefully improve the number of clicks that I receive from Google users.


(click to enlarge)

The next time Google crawled the site their index was updated to reflect the change.

Why not take a few moments to see what your own site looks like in Google search results. You might find a little SEO touch up to your own theme is due.

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About Paul Cunningham

Paul has been blogging since 2006, runs a popular technology website, and is the author of several ebooks. Read more about him here, and follow him on Twitter at @paulcunningham.

Comments

  1. Tom George says:

    Hey Paul!

    Good tip… i see that google is spidering your site more frequently…
    Suggestion:
    How do someone conact you? I do not see a contact form/email.

    Best
    Tom

    http://www.codebounce.com/CSS

  2. Paul { says:

    Good point Tom, though I’ve listed my Twitter and Digg URLs on the “About” page I’ve yet to put a Contact page up. I’m trialing a few contact form plugins now to see which one works best for me.

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