4 Solid Reasons Why you’re Not Getting Traffic to Your Blog

This is a guest post by Onibalusi Bamidele.

Traffic is very important to your blog’s success.  It is traffic that determines how many comments you will get, it is traffic that determines how many mailing list subscribers you will get and it is also traffic that will determine how many sales you will make.

Many bloggers have worked hard, building traffic to their blog.  They’ve guest posted, they’ve commented on other blogs, they’ve done practically everything they think they have to do in order to get traffic to their blogs but it seems all is a waste; they just can’t get it right.

Many bloggers get traffic, but the traffic keeps reducing, it is like you got 100 visitors today and then see it diminish to 80 tomorrow or you can’t just get past a particular amount of visitors, it seems like you’ve reached a plateau.

This post will be talking about 4 reasons why you are not getting traffic to your blog, and I will be giving some practical tips I have used to overcome this problem.

1. You’re not Re-evaluating Your Blog

It is very important every blog and business take this step. If you implement something and it’s not working for you, you don’t need to be discouraged or begin to think about quitting. Take a moment and re-evaluate your blog – what is it that you’re doing that needs to be stopped? Or what is it that you aren’t doing that you need to get started doing?

There are various aspects of your blog that has to be re-evaluated; one major aspect is the overall theme and goal of your blog. If you say you want to be writing about blogging tips, are you writing about tech tips? Your readers are reading your blog for a reason, and not fulfilling that reason might make you lose them.  If your readers subscribed to (or are visiting) your blog because of the blogging tips they want, they might have no other choice than to quit if they see you changing the theme of your blog – you can’t expect a bank manager to be reading about nursing.

2. You Don’t Know What You Want

It is very clear that there are several ways to get traffic to a blog, but one major reason why many bloggers are not getting traffic to their blog is because they don’t know what they want. You will see some people say they want search engine traffic today and then focus on social media traffic tomorrow.

Know what you want! If it is social media traffic you want, spend your time learning how the system works and if it is search engine traffic you want, spend your time optimizing your blog and your posts for the search engines.

One major step you should take is to list the major ways you want to get traffic to your blog, know what it will take, plan how you want to go about it and then stick to it. If your major traffic generation strategy is guest posting, you don’t need to waste your time commenting for traffic, focus on guest posting and guest posting only and if your major traffic generation strategy is social media, learn to be a social media power user.

There is power in consistency, choose a method and stick to it!

3. You Don’t Write Great Content

I am a blogger who loves testing things, I might decide to write everyday for this month and then write 5 posts the next month, it all depends on what my mode of experiment is.

I have taken a close look at the articles I write everyday and the once in a while killer content I write, I discovered that the everyday article does not pass the average page view while the killer one keeps bringing in traffic weeks after I have written it. I have also discovered that the killer articles I write impacts my general blog traffic i.e. if I do get 100 visitors a day, one killer article can help me move that number to 140 daily visitors permanently (I have written an article that doubled my daily traffic).

Your readers know what is good and they are most likely going to stick to your blog if you write great posts than if you write posts that are just there to fill the space. Try to focus your efforts on producing great content and see if it is worth it, the results will decide for you!

4. You Aren’t Consistent

In terms of being consistent, I am not saying you should have a fixed posting schedule, but you should rather make things clear. A reader who reads one of your great posts will be strongly disappointed if he/she visits your blog everyday for 2 weeks without finding a single recent article on your blog, the reader will eventually quit.

Try to keep updating your blog regularly; don’t just leave your readers in a state of confusion, waiting for your next article to go live.

One thing I have discovered is that updating your blog too much is dangerous (except you want to be doing it consistently) and not updating at all is dangerous. If you want to write one article every two weeks and then spend most of your time promoting your blog, be consistent with it, don’t just start posting everyday and then pause for a week. If you do post everyday and you decided not to post for weeks, your readers will begin to think you have stopped blogging.

Conclusion!

One major mistake many bloggers make is focusing the best of their efforts on what is of the least importance, or better put, misplacing their priorities. If you make sure everything towards sustaining traffic to your blog is in good condition, getting traffic to your blog won’t be a problem.

Onibalusi Bamidele is a young entrepreneur living the internet lifestyle, visit his entrepreneur blog for more great posts and subscribe to his blog so that you won’t miss the goodies.

Image Credit: Flickr